Create the space for meaningful& exciting work.
Create the space for meaningful & exciting work.
A 5-Month Transformative Journey to Gain Unshakable Confidence in Your Strengths, Get Crystal Clear on What You Truly Want, and Plant the Seeds for a Career Rooted in Purpose, Values and Passions
Next round starting in end of May 2025
Imagine what your professional life would look like if you had the clarity, confidence, and direction to pursue your ideal career path with purpose and passion.
Imagine what your professional life would look like if you had the clarity, confidence, and direction to pursue your ideal career path with purpose and passion.
YOU ARE HERE BECAUSE...
Deep down, you know your career could be so much more yet you feel lost, stuck, and unsure about what’s next. The confusion makes you feel like you’re spinning in circles, and you’re craving a clear direction that takes you out of this cloud into something that feels meaningful.
You’re ready to feel confident in your decisions.The idea of making a change excites you, but it’s also overwhelming. The questions keep playing on repeat in your mind: what if it doesn’t work? What if i make the wrong move? You’re ready to break free from the doubt and finally trust yourself to take the next steps.
From personality tests to career quizzes to feedback from managers—even reading your horoscope—you’ve searched for answers regarding “what makes me be me”. But none of it has given you the clarity you’re looking for.You’re ready to finally understand your unique strengths, passions, and values, so you can build a career around them.
You’ve followed the “rules” of success”, but they don’t feel like yours.You chose the degree, stuck to the traditional path, and stayed in jobs that felt “safe.” But you’ve never stopped to ask: what does success look like for me? What do i truly value? You’re ready to define a career that aligns with your unique vision of success.
You long for work that feels meaningful and exciting. For you, a career isn’t just about the paycheck—it’s where you want to feel proud, connected, and inspired. But right now, your job feels like you’re just going through the motions and ready to wake up energized, knowing your work has an impact.
You’re done wasting time trying to figure it all out on your own. You’ve spent too many hours overthinking, second-guessing, and searching for answers without getting anywhere. You want a clear, structured path that helps you focus your energy on what matters most.
Deep down, you know your career could be so much more yet you feel lost, stuck, and unsure about what’s next. The confusion makes you feel like you’re spinning in circles, and you’re craving a clear direction that takes you out of this cloud into something that feels meaningful.
You’re ready to feel confident in your decisions.The idea of making a change excites you, but it’s also overwhelming. The questions keep playing on repeat in your mind: what if it doesn’t work? What if i make the wrong move? You’re ready to break free from the doubt and finally trust yourself to take the next steps.
From personality tests to career quizzes to feedback from managers—even reading your horoscope—you’ve searched for answers regarding “what makes me be me”. But none of it has given you the clarity you’re looking for.You’re ready to finally understand your unique strengths, passions, and values, so you can build a career around them.
You’ve followed the “rules” of success”, but they don’t feel like yours.You chose the degree, stuck to the traditional path, and stayed in jobs that felt “safe.” But you’ve never stopped to ask: what does success look like for me? What do i truly value? You’re ready to define a career that aligns with your unique vision of success.
You long for work that feels meaningful and exciting. For you, a career isn’t just about the paycheck—it’s where you want to feel proud, connected, and inspired. But right now, your job feels like you’re just going through the motions and ready to wake up energized, knowing your work has an impact.
You’re done wasting time trying to figure it all out on your own. You’ve spent too many hours overthinking, second-guessing, and searching for answers without getting anywhere. You want a clear, structured path that helps you focus your energy on what matters most.
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LET'S HAVE A DEEP LOOK AT
what happens behind the scenes
Feeling stuck in your career can be overwhelming, especially when you’re unsure of what’s next. I get it, I’ve been there multiple times and if you’re like me you might start second guessing yourself wondering:
“Am I even good enough to pursue what I want?”
“What if I make the wrong choice?”
“How do I figure out what I’m really good at and what I actually want to do?”
“Why does it seem so easy for others, and why am I struggling?”
It starts with uncovering your unique strengths, values, and passions. Along with embodiment tools to regulate your nervous system and gain the clarity to define your career vision and the confidence to take bold, purposeful steps toward it.
Feeling stuck in your career can be overwhelming, especially when you’re unsure of what’s next. I get it, I’ve been there multiple times and if you’re like me you might start second guessing yourself wondering:
“Am I even good enough to pursue what I want?”
“What if I make the wrong choice?”
“How do I figure out what I’m really good at and what I actually want to do?”
“Why does it seem so easy for others, and why am I struggling?”
It starts with uncovering your unique strengths, values, and passions. Along with embodiment tools to regulate your nervous system and gain the clarity to define your career vision and the confidence to take bold, purposeful steps toward it.
what happens behind the scenes
LET'S HAVE A DEEP LOOK AT
WELCOME TO
THE FOUNDATION FOR DESIGNING A CAREER WHERE YOU FEEL CONFIDENT, CLEAR, AND EXCITED TO SHOW UP
A 5-month journey of deep self-discovery, confidence-building, and career clarity to create a path where your strengths, passions, and values come together-
so you can step into work that truly excites and fulfills you
WELCOME TO
CAREER ON PURPOSE
THE FOUNDATION FOR DESIGNING A CAREER WHERE YOU FEEL CONFIDENT, CLEAR, AND EXCITED TO SHOW UP
A 4-month journey of deep self-discovery, confidence-building, and career clarity to create a path where your strengths, passions, and values come together-
so you can step into work that truly excites and fulfills you
A Client’s Glow,
in Her Own Words
THROUGH IOANA’S COACHING, I GAINED THE CLARITY AND CONFIDENCE TO STEP INTO ACAREER THAT TRULY ALIGNS WITH MY PURPOSE.
I reconnected with an organization from my past and, with impeccable timing, embraced a role that perfectly matched my skills, values, and aspirations.
I feel clear, fulfilled, and excited about my work in a way I never have before. If you’re considering Career On Purpose—stop overthinking your next step. This program will shift your mindset about your career and help you see your purpose from a whole new perspective
Danielle Cambio | Marketing Technology Manager
INSIDE CAREER ON PURPOSE,
YOU WILL
-
Feel supported every step of the way as you design a career that excites you and aligns with your values, strengths, and vision of success
-
Trust your intuition and build unshakable confidence to go after opportunities that truly reflect who you are—even those that feel out of reach.
-
Build unshakable self-trust in your career choices—stop seeking external validation and confidently create a path that feels right for you.
-
Turn career uncertainty into strength—build the resilience to navigate work challenges, set boundaries, and say yes to what truly aligns with you.
-
Boost your self-esteem to ask for what you deserve—whether it’s a new role, a promotion, or a bold career move.
-
Create fulfillment in your career by aligning it with your purpose—so work feels meaningful, exciting, and deeply connected to who you are.
A Client’s Glow,
in Her Own Words
THROUGH IOANA’S COACHING, I GAINED THE CLARITY AND CONFIDENCE TO STEP INTO ACAREER THAT TRULY ALIGNS WITH MY PURPOSE.
I reconnected with an organization from my past and, with impeccable timing, embraced a role that perfectly matched my skills, values, and aspirations.
I feel clear, fulfilled, and excited about my work in a way I never have before. If you’re considering Career On Purpose—stop overthinking your next step. This program will shift your mindset about your career and help you see your purpose from a whole new perspective
Danielle Cambio | Marketing Technology Manager
A Client’s Glow,
in Her Own Words
THROUGH IOANA’S COACHING, I GAINED THE CLARITY AND CONFIDENCE TO STEP INTO ACAREER THAT TRULY ALIGNS WITH MY PURPOSE.
I reconnected with an organization from my past and, with impeccable timing, embraced a role that perfectly matched my skills, values, and aspirations.
I feel clear, fulfilled, and excited about my work in a way I never have before. If you’re considering Career On Purpose—stop overthinking your next step. This program will shift your mindset about your career and help you see your purpose from a whole new perspective
Danielle Cambio | Marketing Technology Manager
IS NOT FOR YOU IF:
CAREER ON PURPOSE
You’re not ready to make space in your life to build a purposeful career.
You see your career as just a paycheck and aren’t interested in finding joy in your work.
You’re under pressure to land a job immediately and can’t afford to slow down.
You’re looking for a quick fix or a step-by-step formula.
It is about creating space for your desires, values, and strengths—where you shine the brightest— and having the courage to take intentional steps toward work that excites and fulfills you.
It’s about choosing who you want to become, what you stand for, and what truly matters to you. Because your career isn’t just about what you do—it’s about who you are becoming through it.
You’re not ready to make space in your life to build a purposeful career.
You see your career as just a paycheck and aren’t interested in finding joy in your work.
You’re looking for a quick fix or a step-by-step formula.
You’re under pressure to land a job immediately and can’t afford to slow down.
YOUR CAREER ISN’T A BOX TO FIT INTO, NOR A PATH DESIGNED BY OTHERS.
It is about creating space for your desires, values, and strengths—where you shine the brightest— and having the courage to take intentional steps toward work that excites and fulfills you.
It’s about choosing who you want to become, what you stand for, and what truly matters to you. Because your career isn’t just about what you do—it’s about who you are becoming through it.
Here’s is how the journey to create the career you truly deserve will look like
THE CURRICULUM
Creating Space
for Clarity
02
Transformation begins with making space to think, feel, and dream. In this phase, you’ll cultivate mental and emotional clarity, making room for new possibilities. You’ll uncover the deeper "why" behind your career aspirations—the driving force that will fuel your journey. This is where you begin shifting from feeling lost to feeling aligned, intentional, and open to exciting new opportunities.
Rewrite Your
Career Story:
03
Turning Self-Doubt into Strength
The doubts that have kept you stuck? They’re not the truth—just old stories. Here, identify and dismantle limiting beliefs, shifting from fear and hesitation to empowerment. Begin rewriting an empowering career story—one that inspires bigger dreams and the confidence to reach higher than ever imagined
04
You’re not just another professional—you have unique strengths, talents, and a personal "red thread" that connects your experiences. This phase is about embracing what makes you exceptional and learning how to showcase it—whether in your CV, cover letters, interviews, or conversations about promotions. With this clarity, you’ll confidently step into roles where you can truly shine.
Identify and Own your Superpowers
Defining Your Compass:
Uncover the core values that light up your path and guide your decisions, creating a clear vision of what truly matters in your career and life. With this deep understanding, you’ll know exactly which roles, companies, and environments align with your true priorities. No more settling—only opportunities that support your growth and fulfillment.
05
values exploration
Reconnect with what truly matters to you and explore what fulfillment looks like in your career—beyond titles and paychecks.In this phase, you’ll redefine success on your terms and connect with your unique purpose, gaining a new level of motivation and excitement for your career. With this strong foundation, you’ll make confident career decisions and attract roles where you can thrive and create a meaningful impact.
Redefining Success & Purpose
06
07
Reconnect with what truly matters to you and explore what fulfillment looks like in your career—beyond titles and paychecks.In this phase, you’ll redefine success on your terms and connect with your unique purpose, gaining a new level of motivation and excitement for your career. With this strong foundation, you’ll make confident career decisions and attract roles where you can thrive and create a meaningful impact.
Crafting the vision for an ideal career
Fear is part of the process—but it doesn’t have to hold you back. In this phase, you’ll transform fear into a source of strength and empowerment, learning how to navigate career challenges with confidence. You’ll develop the courage to step into bigger opportunities and take bold action toward the career you desire.
Facing fear & stepping into the power
08
Every journey deserves recognition. This ceremony is a powerful moment to reflect on progress, celebrate breakthroughs, and acknowledge personal transformation. It’s a space to honor the work done, strengthen confidence, and step forward into the next chapter feeling fully empowered.
10
closing
Ceremony:
Celebrating Growth
& Stepping Into the Future
Start cultivating more presence in order to get into a space of clarity and possibility by creating mental and emotional space. Bring to the surface the deeper “why” behind your career aspirations—the fuel of energy that will power your purposeful journey forward. Start opening to the possibilities of a career—and a life—that feels aligned, intentional, and expansive.
01
Opening Ceremony:
Setting Intentions & Embracing the Journey
09
Build your circle of confidence
This is where everything comes together. You’ll anchor your learnings into a structured, trustworthy career roadmap, ensuring you have the tools, clarity, and confidence to move forward. This phase is all about integration—solidifying your transformation so you can carry it into your professional life with pride and certainty.
WHAT IS LIKE TO BE INSIDE
CAREER ON PURPOSE’S SPACE
Imagine a nurtuting SPACE where you can
-
…thrive with the help of a supportive community of women who want to be, do, and have more in their careers—just like you! Experience true connection as you grow alongside others on a similar journey.
-
… pour both your highest desires and deepest fears into a space where someone is always there to walk with you along the journey. Every question, doubt, and breakthrough is met with compassion and guidance to help you grow—because your voice matters.
-
….…gain access to practical and effective embodiment tools designed to help you achieve clarity, cultivate confidence, and take meaningful steps toward the career you’ve been longing for.
-
…build the courage to experiment, explore, and make bold moves—knowing you’re in a judgment-free zone that prioritizes growth and learning.
-
…learn how to create your OWN SPACE in your career—one where you can shine
07
Your past experiences, strengths, and values come together to form a powerful and inspiring career vision. You’ll map out clear, actionable steps to bring this vision to life, ensuring every decision moves you toward a career that feels aligned, exciting, and deeply rewarding.
Crafting the vision for an ideal career
08
Facing fear & stepping into the power
Fear is part of the process—but it doesn’t have to hold you back. In this phase, you’ll transform fear into a source of strength and empowerment, learning how to navigate career challenges with confidence. You’ll develop the courage to step into bigger opportunities and take bold action toward the career you desire.
Build your circle of confidence
09
This is where everything comes together. You’ll anchor your learnings into a structured, trustworthy career roadmap, ensuring you have the tools, clarity, and confidence to move forward. This phase is all about integration—solidifying your transformation so you can carry it into your professional life with pride and certainty.
ONE MORE
SUCCESS STORY
IOANA’S PROGRAM HELPED ME REWIRE MY MINDSET AND STEP INTO A WHOLE NEW LEVEL OF CONFIDENCE.
With the clarity and confidence I gained, I pursued a job that aligns with my goals, stepped into a leadership role where I’m leading a team , and now wake up feeling energized and motivated to go to work.
I truly feel like I have become a different person—someone who radiates confidence, embraces challenges, and steps into new territories with ease.
Ioana’s coaching was also fun and she cares from the bottom of her heart to make a difference in inspiring her coachees -besides a career breakthrough, she gave me a wake-up call to connect with nature, to create and have fun in life!
Jayhui
MEET YOUR FUTURE GUIDE
MEET IOANA
Let’s design a career that excites you—not just one that pays the bills. Throughout my career, I’ve worn many hats—studying accountancy because it seemed like the “right” choice, managing people in hospitality because I was told I was good at it, working in pharmaceutical trials because it felt like the safe option, and even launching a marketing business while traveling the world. I was always chasing the next opportunity, reacting to whatever came my way, and choosing roles based on what felt responsible or what others expected of me. I got really good at roles that didn’t light me up and fit in cultures where I felt like I don’t belong. I remember waking up during my last job, unmotivated and depleted of energy, doing tasks I was good at to impress my managers but didn’t enjoy, and feeling like I’m not heading anywhere. My contract finished at one point and I was faced with a big decision: WHAT IS NEXT? After so many years of wondering it felt like the biggest STUCK in my life, and that word came with its own share of overwhelm. With so many choices out there I didn’t know where to start again from. Yet, for the first time, I didn’t want to rush into the next “safe” option or let fear decide my next move. I wanted something different! Everything changed when I approached my career with intentional reflection and was able to get clear on what I truly desire in my career. Yet, the real transformation happened when I paired those insights with embodiment tools and nervous system work. That’s when I found the confidence to design a career on my own terms—one that feels purposeful, excites me to wake up each day, makes me proud, and allows me to truly shine.
INVESTMENT
INCLUDES
ALL THE ABOVE
GENERAL ADMISSION
(early bird)
ALL OF ABOVE + 3 X 1:1 (90 MIN) CAREER STRATEGY CALLS
VIP
(early bird)
Book a free insights session, and let’s explore how Career on Purpose can support your journey.
Get answers to your questions
Understand how this program fits your needs
Gain insights on your next career move
Let’s make your career move with confidence!
Still Have Questions?
No worries!
Biweekly
group calls
personal coaching follow up session after the end of the program to stay on track with your goals
ONE MORE
SUCCESS STORY
IOANA’S PROGRAM HELPED ME REWIRE MY MINDSET AND STEP INTO A WHOLE NEW LEVEL OF CONFIDENCE.
With the clarity and confidence I gained, I pursued a job that aligns with my goals, stepped into a leadership role where I’m leading a team , and now wake up feeling energized and motivated to go to work.
I truly feel like I have become a different person—someone who radiates confidence, embraces challenges, and steps into new territories with ease.
Ioana’s coaching was also fun and she cares from the bottom of her heart to make a difference in inspiring her coachees -besides a career breakthrough, she gave me a wake-up call to connect with nature, to create and have fun in life!
Jayhui
INSIDE CAREER ON PURPOSE,
YOU WILL
● Feel supported every step of the way as you design a career that excites you and aligns with your values, strengths, and vision of success
● Trust your intuition and build unshakable confidence to go after opportunities that truly reflect who you are—even those that feel out of reach.
● Build unshakable self-trust in your career choices—stop seeking external validation and confidently create a path that feels right for you.
● Turn career uncertainty into strength—build the resilience to navigate work challenges, set boundaries, and say yes to what truly aligns with you.
● Boost your self-esteem to ask for what you deserve—whether it’s a new role, a promotion, or a bold career move.
● Create fulfillment in your career by aligning it with your purpose—so work feels meaningful, exciting, and deeply connected to who you are.
MEET YOUR FUTURE GUIDE
MEET IOANA
Let’s design a career that excites you—not just one that pays the bills.
Throughout my career, I’ve worn many hats—studying accountancy because it seemed like the “right” choice, managing people in hospitality because I was told I was good at it, working in pharmaceutical trials because it felt like the safe option, and even launching a marketing business while traveling the world. I was always chasing the next opportunity, reacting to whatever came my way, and choosing roles based on what felt responsible or what others expected of me.
I got really good at roles that didn’t light me up and fit in cultures where I felt like I don’t belong. I remember waking up during my last job, unmotivated and depleted of energy, doing tasks I was good at to impress my managers but didn’t enjoy, and feeling like I’m not heading anywhere. My contract finished at one point and I was faced with a big decision: WHAT IS NEXT?
After so many years of wondering it felt like the biggest STUCK in my life, and that word came with its own share of overwhelm. With so many choices out there I didn’t know where to start again from.
Yet, for the first time, I didn’t want to rush into the next “safe” option or let fear decide my next move. I wanted something different!
Everything changed when I approached my career with intentional reflection and was able to get clear on what I truly desire in my career. Yet, the real transformation happened when I paired those insights with embodiment tools and nervous system work. That’s when I found the confidence to design a career on my own terms—one that feels purposeful, excites me to wake up each day, makes me proud, and allows me to truly shine.
the logistics
WHAT IS LIKE TO BE INSIDE
CAREER ON PURPOSE’S SPACE
Imagine a nurtuting SPACE where you can
-
…thrive with the help of a supportive community of women who want to be, do, and have more in their careers—just like you! Experience true connection as you grow alongside others on a similar journey.
-
… pour both your highest desires and deepest fears into a space where someone is always there to walk with you along the journey. Every question, doubt, and breakthrough is met with compassion and guidance to help you grow—because your voice matters.
-
….…gain access to practical and effective embodiment tools designed to help you achieve clarity, cultivate confidence, and take meaningful steps toward the career you’ve been longing for.
-
…build the courage to experiment, explore, and make bold moves—knowing you’re in a judgment-free zone that prioritizes growth and learning.
-
…learn how to create your OWN SPACE in your career—one where you can shine
WHAT MY CLIENTS ARE SAYING
Identify and Own your Superpowers
04
You’re not just another professional—you have unique strengths, talents, and a personal "red thread" that connects your experiences. This phase is about embracing what makes you exceptional and learning how to showcase it—whether in your CV, cover letters, interviews, or conversations about promotions. With this clarity, you’ll confidently step into roles where you can truly shine.
Defining Your Compass:
05
Values Exploration
Uncover the core values that light up your path and guide your decisions, creating a clear vision of what truly matters in your career and life. With this deep understanding, you’ll know exactly which roles, companies, and environments align with your true priorities. No more settling—only opportunities that support your growth and fulfillment.
06
Redefining Success & Purpose
Reconnect with what truly matters to you and explore what fulfillment looks like in your career—beyond titles and paychecks. By defining success on your own terms, you’ll start connecting with your purpose. You are getting access to a new level of motivation where you feel excited to go to work. With this foundation, you’ll be able to make confident decisions, and attract roles where you can thrive and create a meaningful impact.
Here’s is how the journey to create the career you truly deserve will look like
THE CURRICULUM
If you're thinking about joining Career On Purpose
….this is what other participants have to say to you
….this is what other participants have to say to you
If you are puzzled or are wondering where you should pivot your career, Career on Purpose program can help you explore deeply within yourself to seek answers to it. Plus, loana is a wonderful coach to connect with and will faithfully support you along the journey of self-discovery. You are also likely to make meaningful connections with others who are on the same quest as you during the program, learning from multifold of exchanges enriching your self-reflection.
You will change your journey with this
Stop thinking about what you need to do next. Career On Purpose will change your mindset on your career and
will have you look at your purpose from an new perspective.
Career on Purpose is SO MUCH MORE than focusing on your career. It's a great experience even if you're unsure about your career path, especially then!
This course is not about giving you the answer on what to do with your career or what your career should be. To me this course is about understanding yourself, building confidence in your decisions, which teaches you about how to make the right career decisions for you.
If you want to gain more deeper insights on your life, this is for you. The way how things are brought to life is something that I cant describe in words.
You will not regret it! Ioana is amazing in making you see yourself!
Do it!
Do not hesitate to join, more than anything it is an investment in yourself.
Career On Purpose is a transformative program and a journey of self-discovery that helped me clarify my career goals and align them with my values. Ioana's exercises and guidance were eye-opening, making the entire experience insightful and practical. Being part of a supportive community of women made me feel empowered every step of the way. Since completing the program, I have felt more confident and purposeful in my career decisions. I highly recommend this program to anyone who wants to better understand their inner values and motivators and design a more fulfilling career path!
Closing Ceremony:
10
Celebrating Growth
& Stepping Into the Future
Channel your story, past experience, qualifications, strengths and values into a solid and inspiring career vision that will have your back when pursuing your dream career. Map out actionable steps towards that vision, ensuring that every decision aligns with the path you want to create.
the logistics
Biweekly group calls
Embodiment practices (live and prerecorded) to help you design your career on purpose
Weekly audio trainings by Ioana depending on the needs of the group
personal coaching
follow up session after the end of the program to stay on track with your goals
Group chat for community and support in between the calls over Telegram
Group pods with another woman to create more accountability (support) and momentum!
bonus
1 financial education group call
Voice activation affirmation journey
Embodiment practices
(live and prerecorded)
to help you design your career on purpose
Group chat for community and support in between the calls over Telegram
Weekly audio trainings by Ioana depending on the needs of the group
Group pods with another woman to create more accountability (support) and momentum!
WHAT MY CLIENTS ARE SAYING
01
Opening Ceremony:
Setting Intentions & Embracing the Journey
Start cultivating more presence in order to get into a space of clarity and possibility by creating mental and emotional space. Bring to the surface the deeper “why” behind your career aspirations—the fuel of energy that will power your purposeful journey forward. Start opening to the possibilities of a career—and a life—that feels aligned, intentional, and expansive.
02
Creating Space
for Clarity
Transformation begins with making space to think, feel, and dream. In this phase, you’ll cultivate mental and emotional clarity, making room for new possibilities. You’ll uncover the deeper "why" behind your career aspirations—the driving force that will fuel your journey. This is where you begin shifting from feeling lost to feeling aligned, intentional, and open to exciting new opportunities.
03
Rewrite Your Career Story:
Turning Self-Doubt into Strength
The doubts that have kept you stuck? They’re not the truth—just old stories. Here, identify and dismantle limiting beliefs, shifting from fear and hesitation to empowerment. Begin rewriting an empowering career story—one that inspires bigger dreams and the confidence to reach higher than ever imagined